Enterprise sellers and big brands have access to consultants who have access to large data sets which allow them to make better judgments on the kind of digital marketing spend and targeting that they wish to do. As such, these brands end up becoming hugely successful.
What Small and Medium businesses really need today is access to similar data and an ability to target and convert potential customers into paying customers. One of the main differentiation between businesses that are successful in ecommerce and the ones that aren’t is access to data which gives the former a significant edge. We intend to level the playing field.